making clothes at grace & cello is about ethics, and working towards a society we can be proud of.
Saturday, July 28th, 2007this article pretty much sums it up. the reason we slave, stress and persevere at grace & cello, is because we believe that business should be conducted differently. seriously … we are fed up with large corporate irresponsbility, in terms of how the environment is treated, and in terms of how people are treated. we’re not saying that large companies are always bad … but maybe, like this article is hinting at, smaller companies are more often capable of being better.
the reason we started grace & cello was to create high quality, fashionable clothes that didn’t needlessly hurt the environment (which most clothes do), and which weren’t made in corporate structures that used and abused workers because the bottom-line was the only line.
it didn’t have to be fashion, but we felt whatever it was it should be one of the basics … food, shelter, clothing … you know, those things you go to daily in the course of a lifetime. because if our daily lives aren’t sustainable, our socieites can’t be sustainable.
well, we’ve been working 3 seasons now (and we’re already sewing samples for our 4th), and it hasn’t been easy … but it has been satisfying.
i’m not saying all this to brag, or win sympathy. but, articles that speak about the beauty of small, dedicated companies makes me proud of the team we have, the vision we’ve set for ourselves. it makes me proud that we are following in a tradition of innovators who also cared about more than just making money. it gives me confidence that we can make meaningful change.
the article talks about anchor brewing… the first micro-brew in the usa, started in the hay-days of the 60s, when peace, love and lsd were all we needed …. well, anchor thought we needed good beer, too! clif bar, de kuyper, new seasons markets (in portland, oregon … one of my all-time favourite cities!), and comet skateboards all attest to how following your dreams, and adhering to your ethics, can be a successful model of business, too; these companies show that profits above all, and growth-for-growth’s sake aren’t the only way.
i want to be perfectly clear … i think all of these companies are awesome, and deserve our support!
some of our favourite boutiques have had to pass on some of our (non-organic) pieces, because they are more difficult to sell. while organics are more popular right now (and we are glad they are increasingly popular), we believe that we are more than just organics. we are also a small company that makes clothes in our neighbourhood. we know the people we do business with, and we are all working on a scale of business that is more humane, and better for society. and sometimes i think we need to speak more proudly of that.
so if you are looking for a suit, look to us. even though our wool isn’t organic (yet!), it is 100% wool, and contains no synthetic material. and, it is made ethically, and by people earning their livelihood in montreal. that’s more than can be said of most suits out there being worn to work each day. plus … if you’re looking for organics and eco-fabrics … we can help you out there, too!
anyway, i am going on … i realize. but, i was glad to see the idealism, success and joy these entrepreneurs speak to; i was glad to see how their ideals are integral to how they make their products. it re-invigorates me, and reminds me that we need to be proud too that we are doing our small, but significant, part in making our world a better place.
end of rant!
peace out!
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